DESIGNER & DIRECTOR
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Green Chef Photo Style Guide

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Art Direction: Mike V


Photography: Jeanine Thurston

 

GREEN CHEF PHOTO STYLE GUIDE

Green Chef needed a refresh of its photography style guide. Rustic woods and mismatched props were beginning to take away from the food. To refocus on Green Chef's product, the food, I stripped away any element that might distract from it. White or light grey backgrounds with subtle texture, white or neutral dinnerware, but with a hint of wood to bring in that natural, organic feel.

 
 
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