DESIGNER & DIRECTOR
PortfolioImgs_veganads.jpg

Green Chef Vegan Campaign

Creative DirectOR: Mike V
Video Concept & Storyboards: Mike V


Copy WritER: Meg Mezeske
DesignERS: Courtney Fone, Margaret Shum
Content ManagER: Phil Shen
Video & EditOR: Phil Shen
PhotographERS: Jeanine Thurston, Phil Shen, Margaret Shum

 

GREEN CHEF VEGAN LAUNCH CAMPAIGN

With Green Chef's new Vegan launch came a multi-channel integrated marketing campaign. We wanted to capture an audience that was looking to try a vegan diet for the first time but was worried that all they'd be eating is salad. We showed food that was visually delicious, savory, and comforting. We gave Vegan the persona of Beyonce and when Beyonce walks into a room there is a sense of arrival and accomplishment; a strong sense of self; beautiful and powerful.

 
 

The "This is Vegan" video was created to tackle vegan misconceptions head on and to introduce Green Chef to potential Vegan customers who may have never heard of us through our Vegan Chef, CEO, and Executive Chef.

Informational Vegan Product landing page Graphics & Photo Editing: Mike V Page Layout: Shivani Thakur

Informational Vegan Product landing page
Graphics & Photo Editing: Mike V
Page Layout: Shivani Thakur

Various ads created for various channels including Pinterest, Facebook, G-Mail, Instagram, and more. Designers: Courtney Fone & Margaret Shum

Various ads created for various channels including Pinterest, Facebook, G-Mail, Instagram, and more.
Designers: Courtney Fone & Margaret Shum