Creative DirectOR: Mike V
Video Concept & Storyboards: Mike V
Copy WritER: Meg Mezeske
DesignERS: Courtney Fone, Margaret Shum
Content ManagER: Phil Shen
Video & EditOR: Phil Shen
PhotographERS: Jeanine Thurston, Phil Shen, Margaret Shum
GREEN CHEF VEGAN LAUNCH CAMPAIGN
With Green Chef's new Vegan launch came a multi-channel integrated marketing campaign. We wanted to capture an audience that was looking to try a vegan diet for the first time but was worried that all they'd be eating is salad. We showed food that was visually delicious, savory, and comforting. We gave Vegan the persona of Beyonce and when Beyonce walks into a room there is a sense of arrival and accomplishment; a strong sense of self; beautiful and powerful.
The "This is Vegan" video was created to tackle vegan misconceptions head on and to introduce Green Chef to potential Vegan customers who may have never heard of us through our Vegan Chef, CEO, and Executive Chef.