DESIGNER & DIRECTOR
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Green Chef Website

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Designer: Mike V


Designer: Shivani Thakur
Copywriter: Meg Mezeske

 

GREEN CHEF WEBSITE

We wanted to give Green Chef's homepage a fresh coat of paint. As a product, we declutter the cooking experience, removing the planning, shopping, and prepping. I wanted to do the same with the website. Clean, modern, like a beautiful new kitchen, allowing for the vibrant colors of the food to shine through and be the star.

My initial re-design of the website made for a more trust-worthy and premium product experience. This led to a 50% increase in conversions on the home page alone.

Over time, we introduced more meal plans to our product lineup and we needed a way to showcase our options. I treated each meal plan as a unique TV series, with each recipe as an episode that airs three times a week. To showcase those meal plans, I created "movie posters" for each, giving them individual typographic treatments as a way to hint at their differences. Choose the plan that's right for you.


 

WHY GREEN CHEF
This page was created to answer the emotional reasons of why Green Chef  is right for you

 

 

HOW IT WORKS
This page was created to answer the functional questions about what Green Chef is and how it's different